Public relations

PUPLIC RELATIONS A VARIETY OF DEFINITIONS AND CONCEPTS

The main purpose of the implementation of PR - activities in the organization is the creation of favorable for its successful functioning of the external and internal environment, ensuring the necessary behavior of this environment in relation to the organization.

PR definitions

Researchers have over 500 different definitions of PR. The most popular of them are the following.

PR is a thoughtful, planned, and ongoing effort to establish and maintain mutual understanding between the organization and its public.

PR is a management function that assesses the attitude of the public, brings policies and actions of a person or organization in line with the interests of the public, plans and implements the action program in order to gain public understanding and be accepted by it.

PR is the art and science of achieving harmony through mutual understanding based on truth and full awareness

PR is a special management functionthat promotes the establishment and maintenance of communication, understanding and cooperation between the organization and its public; helps to solve various problems and tasks; helps the management of the organization to be informed about public opinion and respond to it in time;identifies and emphasizes the main task of the company's management - to serve the interests of the public; helps management be prepared for any changes and use them as efficiently as possible, acting as an “early warning system” about danger and helping to cope with undesirable trends; uses research and open, ethical-based communication as the main means of activity.

The practice of Public Relations is an art and social science that allows to analyze trends, predict their consequences, advise the management of organizations, and implement the planned programs of action that serve the interests of both organizations and the public.

PR is the art of creating a favorable climate, a favorable attitude towards the firm - seller (producer of goods) not only of potential customers, but also of the general public, and at various levels, up to the government (officials of foreign trade departments, customs services, etc.) .

PR is a management function that promotes the establishment or maintenance of mutually beneficial relationships between the organization and its public, on which its success or failure depends.

PR is a special information management system (including social), if by management we mean the process of creating information motives and information by the party concerned, the distribution of finished information products by means of communication for the purposeful formation of desired public opinion.

PR Principles and Functions

PR - specialists, in fact, are intermediaries between the organization and its public.

Therefore, PR - activity can be summarized as two directions:

public opinion polling; informing the management of the organization about it;

creating and disseminating information that allows the public to understand the policies and activities of this organization.

PR is considered to perform three main functions:

control (purposeful formation) of public opinion and behavior in order to

meet the needs and achieve the interests of the organization;

response to the public (monitoring of events, problems, behavior and development of a response program of action, taking into account the information received);

achieving mutually beneficial relations between groups of the public within the organization by ensuring their constructive interaction, or promoting it.

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358716-public-relations