PR MANAGER and my future

PR MANAGER and my future

Nowadays, everyone can choose a profession to their liking. I would like to talk about a profession that I like. Few have heard of the PR profession, but thanks to them we learn about new stars, companies, etc. Often they call themselves "Political PR". This is a completely new profession, it was first mentioned in 1996 in the Nezavisimaya Gazeta. Now, every famous person or company has its own PR specialists. But of course, there are pluses in this profession. For example, prestige.

But of course, there are pluses in this profession. For example, prestige. PR-manager represents the company along with its management. It is also a creative and very interesting work, which requires a daily search for new solutions, innovative approaches, the ability to quickly change tactics.

The great advantage is that they constantly communicate with a large number of people. And this is a great opportunity to build connections that will no doubt come in handy in the future. And finally, this work is highly paid.

PR manager who is working to create a positive reputation for a company, brand, product or service.

Profession PR manager requires knowledge in the field of journalism, sociology, psychology, marketing Creative work, requires a constant search for new solutions, non-standard moves, an instant change of tactics.

The public relations specialist begins by reading the corporate site and interacting with external and internal auditors at various levels.Direct responsibility PR manager. The responsibilities of a PR manager depend on the size of the company in which he works. The larger it is, the more employees are required for the PR department and for PR activities, the greater the responsibility of the one who coordinates all their actions.

PR managerIn large holdings there can be a whole structure, a whole PR-press service. As a rule, there is the director of the press service and the director of public relations, several managers are responsible for various channels of communication with the public, several analysts are engaged in collecting and processing media information about the company, they monitor all open sources.
Usually, the PR manager communicates with clients, manages communications with the media, monitors publications and reviews about the company or the product. That is, everything that people say and write about (regarding his company) the PR manager is obliged to track and correctly, react in time. In general, the PR manager is a large amount of PR work to coordinate the efforts of their specialists and client representatives. It depends on him how these efforts will be justified and what will be the positive result and effectiveness of the work done. In addition, the manager plays a major role in the process of preparing proposals for potential customers of the company and in public relations.
At the moment I am a PR manager at KAZUMO University in the first year I am now 18 years old and I want to continue working in this area, and I can work in television and show business, and I want everything to work out . Now I really like this university, and I want to be able to be the pride of this university. Any tactics of public relations is to continuously support this very communication with all its participants. And here all means are good. These means are press releases, brochures, flyers and advertisements on the radio, on TV and of course the Internet. The positive side of working in the field of PR is the ability to work in a team, constantly communicate with people, the lack of a routine. However, it is necessary to take into account the disadvantages of such work: frequent breakdowns of plans due to human factors, stresses due to the responsibility to represent the company ...The career prospects of a PR manager are quite significant. So, you can advance to the position of the head of the PR department (if there is one in the company), to the company's PR director. Also, as the highest point in the career development of a PR manager, it is possible to switch to “free bread” as a guest consultant.

The profession of PR-manager has recently become more and more relevant for the market. Businesses began to realize that without good public relations you are unlikely to be able to grow quickly, and without promotion at all, you will be ruined in the first six months. Marketing is a long-established practice, but it requires large investments. PR also requires minimal investment and helps to "travel" on non-standard solutions. Therefore, it is not clear to me when they say that nobody needs PR in a crisis. In my opinion, it’s time to sit down in a crisis and seriously think about the methods of your progress.The prospects for our profession are good. If you look at the more developed markets of PR services, for example, the United Kingdom, then we will see that there are six times more PR agencies than ours. It is clear that development there and the industry itself, and economic development significantly ahead of Russia. But this is an example of the fact that the demand for PR services will grow with the improvement of the economic situation. And it also seems to me that the future lies in integrated communications. That is, we will no longer explicitly bud off PR from marketing, SMM and other communications. The main thing will be to solve the problem, and what tools you use for this are not so important.

Any beginner experts make a lot of mistakes - this is forgivable. For example, the lack of an individual approach to the client and the journalist. But the most important system error, which can ruin the nascent career of a PR man, is to take everything to heart. The PR man is constantly criticized - he is always at the extreme, someone doesn’t like his work all the time - from the customer who forces the rewriting of the concept for the 15th time, to the network trolls who didn’t like the interview of your boss. But for this profession you need to have thick skin.

Learn, expand horizons and constantly be inspired by something. In fact, good PR people are to a certain extent bizs (business development specialists). When you enter into some business, you can no longer stop and invent new directions of development - this is normal. These qualities can be trained - ask people about their businesses and think about what they could do better.

If you are still unsure whether to take the path of work in the PR sphere, read in more detail the intricacies of this profession and listen to yourself. Often we imagine this or that activity and imbued with sympathy for it, without knowing all the nuances. At this point, expectations are faced with reality. Try to take a sober and sober look at the essence and perspectives of the PR man’s work. You will surely feel an emotional response inside you if this area is really yours.

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358720-pr-manager-and-my-future