Specialty public relations

SPECIALTY ‘PUBLIC RELATIONS’

The specialty “Public Relations” is the popular specialty. Maybe that's why she very quickly gained great popularity among applicants, because the competition for the entrance exams for our department is very large. It seems that PR is really becoming one of those professions that people dream of, which seem to be a form of an ideal life, which they talk about with holy awe. Competition for specialty is growing every year. PR faculties and relevant specialties open in almost all universities. Every company now has its own public relations department.

Public relations is, first of all, the communicative discipline, aimed at organizing the communicative space in a mode favorable for the object of PR. The task of the PR is not to manage all messages from various sources, but to create an environment within this communicative space that is conducive to its facilities.

 This task is narrower than the communications manager.

The PR leaders are fighting for getting into the focus of public opinion, fighting for the balance of positive and negative statements at the PR site. Specialists in public relations, based on the communicative flows of the media or rumors, prepare their own versions of messages.

Managers of public relations are designed to manage the positive reputation of the company or person.

PR is a tool for working with a free person, where the main tool is persuasion. If many of the means of influence, including advertising, are based on a direct impact, then PR is characterized by indirect effects, since direct exposure is usually found by the population wary, painful. PR differs from advertising in that it works not on paid, but on free pages of newspapers. The PR works both with internal (its employees of the organization) and external (suppliers, customers, competitors, investors, fiscal authorities, etc.) audiences, constantly monitoring and introducing changes in communication flows where the interests of the organization are affected.

The foreign multi-year practice of the work of PR managers indicates that the role of specialists in the organization of the communication process has recently been associated with their specific specialization, both in the “external plan” and “internal organization”:

"Communication Technician" - a specialist engaged in the production of PR-materials of various kinds. He does not make decisions, but is engaged in their implementation.

The “Communication Manager” is a specialist who systematically develops campaign plans and guides their implementation, and makes recommendations for the administration. This second role includes a set of three “subrolls”:

manager - expert - investigates and identifies PR programs, developing them;

manager, facilitating the establishment of two-way communication between the organization and its public;

a manager who helps make decisions on PR problems to other people in the organization (or members of the client organization, if the manager performing this role works in the PR agency).

How could it be otherwise with a specialty whose name is so eloquent? Public relations. Public relations. PR. And who does not want to become a public person who only does that represents his organization and masterfully builds all kinds of relationships?

PR builds relationships, that's a fact. But he firmly knows his goal for the next week, and for five years to come. He works not for his personal image, but for the image of the company. He is the official smile of the company, its agent, who with his mind and charm wins supporters, potential partners, and loyal competitors.

I, studying in thefırst year at the Kazakh Ablai Khan university y of international relations and world languages in the specialty “Public Relations”, have never regretted my choice of both a profession and a place of study, because the specialty “Public Relations” is interesting in studying various disciplines: foreign language, cultural studies, psychology, modern international communication, political science, journalism. And we began to get practical skills from the first course. It was an internship in the offices of newspapers and magazines, on television and radio, in advertising agencies. After all, the PR man is known in business, in movement, in practice!

And an indicator that in our specialty “Public Relations” great attention is paid to the practice of PR, is the policy of forming a corporate culture. This includes the creation of the corporate newspaper PRichal, the holding of annual events PR & Communication, PRofi. In addition, a student of the specialty "Public Relations" can take part in regional and All-Russian competitions in the specialty. It can be said without exaggeration that “Public Relations” is the most popular and sought-after profession of the future.

In general, if after all this you only dream about the specialty "Public Relations", this is for you. Communicate and dare!

After all, the main thing in this life is to choose a future profession for the soul, then it will be interesting to study and work easier!

So, PR is the profession of the third millennium.

If you want to keep up with the times, you have such a chance - go to PR, and the whole world will be open to you!

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358718-specialty-public-relations