Pr manager marketing, advertising and public relations

PRMANAGER MARKETING,

ADVERTISING AND PUBLIC RELATIONS

A PR-manager or a PR-manager (from public relations) is a specialist who is responsible for creating and maintaining a favorable image of a company or a specific trademark owned by this company. The profession is suitable for those who are interested in psychology, Russian language and literature and social studies (see the choice of profession for interest in school subjects).

PR Manager Responsibilities. The so-called “PR man” is responsible for interacting with the external environment, he assesses, analyzes and predicts factors affecting the company's image and its development. This is how it differs from the advertising manager, who promotes only a particular service or product.

PR-manager provides mutual understanding and cooperation between the organization and customers, journalists, authorities at all levels, the population. This complex process includes several important responsibilities: 1) preparing press releases about the company and transferring them to the media; 2) responses to media inquiries about the activities of the company; 3) organization of press conferences for interviews with the management of the company; 4) interaction with the authorities and the local population; 5) interaction with financial circles (for example, with investors). We should also highlight the organization and conduct of various PR campaigns.

Every major firm has at least a PR position. In large banks, corporations, companies, PR managers work in special departments or PR departments.

There are also special PR-agencies that have a wide range of customers - from trading companies to well-known artists. Two groups of specialists work here. The first group includes copywriters (creators) who figure out how to conduct one or more activities. The second group consists of technology. The latter implement the developed concepts, that is, they directly hold presentations, press conferences, exhibitions, etc.

PR managers also work in politics. With their assistance, politicians win (or do not win) the trust of citizens.

From beginner PR-managers (students or already graduates of specialized faculties) knowledge of the fundamentals of PR-management, willingness to work and sociability will be required. Salary at first will be low. A young specialist can choose PR- and advertising agencies, publishing houses, media companies, public relations departments in various companies or departments related to advertising as a place of work.

The next stage of the career of a young specialist will begin after about two years of work in the chosen field. Requirements for such employees are already higher, for example, the ability to write articles, press releases, compilation of promotional materials, knowledge of the principles of planning PR strategies. Usually at this stage the specialist already has experience of participation and the organization of various exhibitions, seminars or press conferences. The salary of a PR manager at this stage may already be one and a half times larger.A higher salary at a PR-manager appears after about three years of work in the field of PR-management. Such an employee already has his own work, a database of contacts with media workers has been formed, he has experience in developing PR strategies.

In most cases, PR managers are girls, men in this area are not more than 30%. The age category of specialists does not exceed 30 years (about 75%).

For a PR manager, the most obvious example of his professional success is his portfolio (information on completed projects). PR-activity is quite easily verifiable and tangible. Employers with the help of special mechanisms can assess the past work of a PR man: did he bring a new brand to the market, could he increase his awareness and increase sales, and also change the opinion of direct consumers about the product or services.

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358725-pr-manager-marketing-advertising-and-public-r