Who is the public relations manager

WHO IS THE PUBLIC RELATIONS MANAGER

The main goal of most companies in the market of services is the promotion of their products or services. As a result, the end consumer chooses companies, as a rule, with a positive image, good reviews, and active public activities. And it is this positive external image that is created by the very popular profession of PR manager today. It is on the activities of people of this specialty that the external image depends, both of the companies and of the specific person who is actively engaged in public activities. What are the functions of a PR manager? What skills should you have? Now we will consider it.

Public Relations manager or PR manager - that is, a public relations manager, is a specialist who is working to create a positive reputation for a company, brand, product or service.

Profession PR manager requires knowledge in the field of journalism, sociology, psychology, marketing Creative work, requires a constant search for new solutions, non-standard moves, an instant change of tactics.

The PR specialist begins with an introduction to the corporate site and interacts with external and internal audiences at various levels.

The direct responsibility of the PR manager is to increase employee loyalty to the employer within the organization, to create a certain image of the company in the external environment.

Public Relations Manager Responsibilities and duties:

Plan, implement and manage public relations programs 

Plan and budget for PR events, programs and initiatives 

Help in designing and reviewing a variety of promotional and marketing materials 

Design and review the online content in media announcements and media kits

Monitor corporate image frequently and ensure it is in compliance with company brand

Check and manage content produced for website and social media channels

Develop and implement PR policies and procedures

Determine KPIs for PR department

Measure and provide reports on each PR campaign 

Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.

Recruit, hire, onboard and train new members of the public relations team

Produce content for various speeches, events, hearings...

Develop and implement crisis communications advice and media strategy, as needed

Requirements

Proven working experience in public relations required

Proven track record designing and executing successful public relations campaigns at both a local and national level

Strong relationships with both local and national business and industry media outlets

Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

Exceptional writing and editing skills

Solid experience with social media including blogs, Facebook, Twitter, etc.

Event planning experience

BA/MA degree in Marketing, Advertising, Communications or a related discipline

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