Pr article

PR ARTICLE

When it comes to writing a PR article, I want to clarify and explain what a PR article is, so that it becomes clear to you what is being said. Our view on a PR article will be interesting and useful.

In the long-term practice of working as a PR-article at various times, journalists meant both openly promotional articles and quite informative press releases. Now, when we write PR texts for our clients, by the term “PR article” we understand the following. A PR article is an article that allows you to tell about a company, an event, and a project in a customer-friendly way. At the same time, the main character of a PR article is always a separate person. Most often, a PR article is part of a PR campaign plan that is aimed at promoting an individual. That is why writing a PR article takes more time; often we need to hold several meetings and, if necessary, develop a plan for a PR campaign. A PR article always involves public response. Most often, not one PR-article is created, but several PR-articles, each of which is aimed at its audience and which are published according to a previously developed plan.Effective PR is the engine of commerce. It is believed that the main engine of trade is advertising, but it is not quite there. Undoubtedly, advertising makes a serious contribution to the formation of demand for products, but without this PR, the contribution is impossible.Features and benefits of promotion through PR articles.

Trust the audience. Consumers, as correctly, trust more positive information about a product / service if they receive it from an impartial source - thematic portal, media, public person. After all, outright advertising and marketing materials are increasingly being questioned.

Information value for the target audience, because High-quality PR text is information on which a site visitor readily spends his time. In addition, good material is always accepted with pleasure by online media, because increases its information value.

Low enough price. The customer only incurs costs for the creation of PR articles and publications on the Internet, but these costs are absolutely incompatible with the budgets of television or radio or print advertising. And even significantly lower than other ways of online promotion.

The increase in the resource-source traffic occurs due to the transfer of visitors from PR-materials placed on external resources.

Increased search engine confidence in your site, and, as a result, growth in TIC indicators, thanks to well-placed perpetual links in feature articles and on quality resources.

Long-term result - since the articles are placed on external resources for a long time, and on the customer's site they remain forever. But it is worth noting that PR articles on the Internet can also become a very dangerous tool precisely because of their long-term effect and high confidence of the audience. After all, if the article is written incorrectly or simply illiterate, all the benefits may play against you. That is why it is very important to find a highly qualified professional or choose a bona fide and experienced agency to conduct a PR campaign on the Internet.

Some rules of the PR campaign

The article should not be frankly advertising.

One article will never work. A cycle of articles is required on several Internet resources.

A PR campaign should be clearly planned and cover various not only online media and portals, but also social networks. Ideally, you need to write a series of articles and post them for a long period, then pick up the topic in social media, leave behind them targeted comments and actively participate in the discussion of the material.

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358712-pr-article