Алмасай Абылай Саматулы

FIRST STEP TO PR

When it comes to writing a PR article, I want to clarify and explain what a PR article is, so that it becomes clear to you what is being said. Our view on a PR article will be interesting and useful.

In the long-term practice of working as a PR-article at various times, journalists meant both openly promotional articles and quite informative press releases. Now, when we write PR texts for our clients, by the term “PR article” we understand the following. A PR article is an article that allows you to tell about a company, an event, and a project in a customer-friendly way. At the same time, the main character of a PR article is always a separate person.

Now, when the definition is formulated, we understand that the PR article is aimed at obtaining a positive or negative public action in relation to the action, actions or intentions of an individual. It is important to realize that a PR article is always built around a person. If you need an article about a product or company - pay attention to promotional articles. If you need to sell a product or service - order advertising texts. A PR article always involves public response. Most often, not one PR-article is created, but several PR-articles, each of which is aimed at its audience and which are published according to a previously developed plan.

What is PR?

Surprisingly, people who find themselves in the field of advertising technologies, in most cases find it difficult to define PR. Sometimes they begin to delve into their arguments about PR in advertising or in the technology of its production. I will try to explain the basics of PR, rebuilding the narration a bit to the mind of ordinary people who are not burdened with a heavy load of knowledge about advertising and PR.

Public Relation - this is the way PR is translated. This is a system of special methods of influencing groups of people. I must say that by groups we can mean both fairly small groups (for example, a team of workers), and whole social groups and even the population of individual countries. The task of PR is to inculcate one or another conviction in the “processed” community. One of the special tasks of PR is the creation of a certain image of a specific personality among the masses of the people. PR, like everything else in our lives, can be "black" and "white." "Black" makes believe in negative qualities, "white", on the contrary, extols, ennobles.

Very often, PR is compared with advertising. Let's see if it is possible to compare these two concepts, what is their similarity and difference. An analogy in comparing PR and advertising can be found in the art of war or in business. The difference between these definitions is the same as between strategy and tactics. PR indicates the fundamental direction of advertising technology, that is, determines the strategic objectives of advertising development. Advertising is a specific tactical move that provides a solution to the tasks set by PR. PR forms the concept of “masses”, and advertising encourages the masses to act based on formed concepts. Summing up, I conclude that the goals and objectives of advertising and public relations are different, but their “vectors” are directed in one direction. Advertising is ineffective without PR, PR is meaningless without advertising.

The first step to PR is through yourself. If you set a goal to become a good PR man, first try to make yourself known. It is easiest and, at the same time, the most difficult to "push" yourself. By this you “kill two birds with one stone”: check your strength in the field of public relations and, if everything works out, create for yourself a wonderful image of a PR man. To do this, you can create your own website or blog, tell about yourself. Trifle? But these are the first steps in the advertising business. Next, attract attention. Create a video, write about yourself or in any other way declare yourself and try to get more people to know about it. Perhaps, the reaction of many will be expressed through the torsion of a finger at the temple, but it is, just, an excellent result - a call of human emotions.

The next step is to promote a specific person, product or service. To get started, you need to work out the concept of applied PR technologies and go to the client with a ready-made project. Act quickly and for sure - your client simply has no right to refuse your services. If it still happened, it means that you have somehow “lost it” and, accordingly, there is room for self-improvement.

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/358713-almasaj-abylaj-samatuly