Разработка «Компания Apple»

Муниципальное автономное общеобразовательное учреждение Средняя общеобразовательная школа №17 С углубленным изучением отдельных предметов Щелковского муниципального района

Apple

Work complited: Student 8 Class A School №17

Scientific adviser: English teacher, Becker Alla Leonovna

Shchellkovo,2018

1

Content

1.Introduction………………………………………………………………………………………….. 3 2. What is «Apple»?………………………………………………………………………………….. 4 3. History of «Apple» ……………………………………………………………………………….. 4 4. Varieties of «Apple»……………………………………………………………………………… 5 5. Why do people choose «Apple»……………………………………………………………. 6 6. Sociological survey………………………………………………………………………………… 7 7. How often do our classmates use «Apple»……………………………………………. 8 8. «Apple» in the world…………………………………………………………………………….. 9 9. Advantages of «Apple»…………………………………………………………………………. 9 10. Disadvantages of «Apple»…………………………………………………………………… 9 11. My personal opinion is that………………………………………………………………… 10 12. Conclusion………………………………………………………………………………………….. 10 13. Literature……………………………………………………………………………………………. 11

2

Introduction

It is impossible to imagine the modern world without phones and tablets, more and more people are using them, it's convenient, because you can contact a person when you are comfortable, but on the other hand is it so good for people?

One of the most expensive companies in the world. A brand that has managed to become truly cult. The manufacturer who gave us the iPhone and forever changed the mobile industry, and at the same time several spheres of our lives. The world's first personal computer. Perfect operating system polished for decades. Jobs - one of the most outstanding personalities of the second half of XX century. It's all Apple.

Basic questions:

How did the «Apple» appear?

Why has it become so popular?

Aims of the project

To know the history of «Apple»

To see the popularity «Apple» among the pupils of 7-9 forms

3

What is «Apple»?

The name of the company comes from the English apple image of the apple used in the logo.

The name of Apple Jobs suggested because in this case the phone number of the company was in the telephone directory right before the "Atari" .One of the pioneers in the field of personal computers and modern multi-tasking operating systems with a graphical interface.Thanks to innovative technology and aesthetic design, Apple has created a unique reputation comparable to the cult in the consumer electronics industry.

History of «Apple»

Apple's history began thirty years ago when two friends Steve Jobs and Steve Wozniak decided to found their own company for the production and production of computers. Officially Apple was founded on April 1, 1976, and then the Apple Computer I computer appeared on the market, in ten months 175 pieces 500 dollors were collected and sold at the price of dollars. In fact, Apple I was the motherboard without the case, keyboard, sound and graphics.

4

Varieties of «Apple»

iPhone

A series of smartphones developed by the corporation Apple. They work under the iOS operating system, which is a simplified and optimized version of the macOS for the mobile device.The device was sold on June 29, 2007, along with the iPhone OS and quickly won a significant part of the smartphone market in the US. The popularity of the iPhone OS was supported by the iPod touch, released in September of the same year, which had, however, a noticeably reduced functionality compared to the iPhone.

iMac

iMac - a series of monoblock personal computers, created by the corporation Apple Inc. in 1998. This series was popular and was for Apple the backbone of the home computer sector.It only remains to connect the keyboard and mouse, and the computer is ready to work. In the case built-in speakers, photo / video camera, wireless Bluetooth and Wi-Fi. The computer was supplied with a remote control, with which you can control the playback of music, video and photo collections.

iPad

Apple iPad is a classic example of Internet tablets and fundamentally different from personal desktop computers. Many analysts consider Internet tablets to be devices of the post-computer era, which are simpler and more understandable than the usual personal computers and in time can displace the PC from the IT market.

5

Why do people choose «Apple»

6

6.Sociological survey

The survey involved 80 students.

1. Do you know what «Apple» is?

Yes- 98%

No- 2%

2. Do you use «Apple», and if so, how often?

Yes. Every day – 57%

I do not use apple – 43 %

3.How do you think Apple is worth its money?

Yes,as in «Apple» excellent design and it is easy to use – 7%

No, I think it's worth it just because of the brand – 65%

I do not know how much it costs – 28%

4. Why do you think people prefer Apple to other brands?

Conveniently – 53%

Design – 18%

easy to use – 29%

5. Do you like the production of Apple?

Yes – 81%

No – 19%

7

How often do our classmates use Apple

8

«Apple» in the world

At first glance it seems that expensive goods can not enjoy mass popularity. However, practice proves the opposite. To see this, it's enough to look at Apple's cultic technique. Until recently, its high cost deterred the middle class of consumers. However, even today Apple smartphones are confidently used by representatives of a wide variety of people. Someone is buying a new Apple technique, others are opting for more affordable second-hand models. In any case, the products of the American corporation attracts the close attention of millions of people around the world.

Advantages of «Apple»

The world famous Apple, which produces electronic equipment of different types, has great advantages over other companies.1. Undoubted quality 2. Styling device 3.Ideal operating system

10.Disadvantages of «Apple»

Despite all the PR and beauty of every possible production of the company, unfortunately, it has a lot of minuses. Some of them are not so significant, but some significantly complicate life.

1.Сost 2.Durable charging cables 3.Weak battery

9

10.My personal opinion is that

Year after year, sometimes every few years, the world stuns the news: Apple has released a new product. And every time he, this product, causes a lot of controversy. The company has a huge number of adepts and admirers, just like there are a huge number of haters.

Acquiring the iPhone, a person subscribes to digital slavery - he has no right to choose for real. Someone will call it the next-level userfriendly-concept, but let's face it: once "getting in" into Apple's ecosystem, there's no way out of it. Because there remain your money. IPhone has become a status product. If you have an Apple device in your hands, then you belong to a certain caste, which obviously creates a stratification of society, from which the progressive part of the world runs without regard. The device, subscriptions, peripherals - all this forms a cult, in the center of which there is only one single corporation and its well-being. "Earnings on Young Ponts" is the second slogan of the company in countries where the iPhone costs much more than a monthly salary.

A piece of plastic, aluminum and silicon can not be brilliant by definition. For the oppressive noise of the votes of marketers, we stopped remembering the most important purpose of smartphones, which I mentioned at the beginning of the publication: a smartphone is a tool, but not an end in itself. The iPhone is not unique. Yes, in many respects it is better than Android phones or, if the deceased is not mentioned in vain, Windows Phone.

Yes, they beckon.

11.Conclusion

The development of technology radically changed the life of mankind and Apple has made a huge contribution to these changes. The basis of the theatrical production of the company, it seems to me, lies, first of all, in ignorance and misunderstanding of the history of mobile devices. For many, Apple has become a synonym for a smartphone and in this case it remains only to respectfully remove the hat from the company's marketers.

10

Literature.

1. English Reader V – Afanasyeva O.V.

2. the newspaper “New York Times https://www.nytimes.com/

3. Oxford English Dictionary

4. Articles about Apples

11

Адрес публикации: https://www.prodlenka.org/metodicheskie-razrabotki/300071-razrabotkakompanija-apple